/ Problem

​USTA understands tennis is perceived as a high-barrier sport with complex rules, making it difficult to engage younger, non-tennis families.

Using fun, imaginatve, and accessible movement breaks, USTA bypasses the traditional youth sports marketing to connect directly with kids in classrooms.

+ Solution
DANA MATHEWSON

We Can Do That

Work together to follow twin tennis pros Mike and Bob Bryan as they test your endurance with this fast feet exercise.



​​#1 sponsored video played across GoNoodle platforms, Roku, & Fire TV

+




​​​2X video views goal
^Launch Week 3 data.

* Impact

​62M+ total engagements 
​demonstrate enthusiasm and excitement for key tentpoles and moments with kids.
^Year 1 data.
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