/ Problem

​Star Wars needed a way to build fandom with children who may not know the original trilogy but whose parents are deeply nostalgic fans.

​Moving from passive viewing to active, kid-led play, custom video content turns Star Wars from a media they see to a world they embody.

+ Solution

​BACK TO SCHOOL CAMPAIGN

Balanced Breathing with Grogu​

This is The Way to use balanced breathing to help calm a busy mind, with some help from Grogu and his frog friends.

​76% completion rate
3.6M mindfulness minute

+

​​100K-impression benchmark

^Launch Week 2 data.

* Impact

​Overdelivery on both video views and social impact demonstrates strong organic resonance.

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