/ Problem |
Star Wars needed a way to build fandom with children who may not know the original trilogy but whose parents are deeply nostalgic fans. |
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Moving from passive viewing to active, kid-led play, custom video content turns Star Wars from a media they see to a world they embody. |
+ Solution |
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+Star Wars Classroom Prize Pack kicked off through the first-ever GoNoodle Day of Dance
^Launch Week 2 data.
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* Impact |
Overdelivery on both video views and social impact demonstrates strong organic resonance. |
