/ Problem

​Nintendo needed to create brand recognition with the younger generation, separate from parents and older siblings already familiar with the franchise.

Integrating Nintendo first-party IP gameplay within a movement-based custom classroom help create awareness for new releases and hype for new fans.

+ Solution

MARIO KART 8 DELUXE LAUNCH ON NINTENDO SWITCH

This or That! Mario Kart 8 Deluxe Edition

Mario or Bowser? Kart or bike? Rainbow Road or Water Park? There's no wrong answers when you're having fun!

​​#1 sponsored video played across GoNoodle platforms, Roku, & Fire TV

+

​​​2X video views goal

^Launch Week 3 data.

* Impact

​62M+ total engagements 
​demonstrate enthusiasm and excitement for key tentpoles and moments with kids.

^Year 1 data.

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