/ Problem

Nickelodeon and its diverse IPs lacked a direct pipeline into trusted kids' spaces where entertainment advertising are rightly monitored.

Integrating Nickelodeon IPs through movement and music-based digital experiences help create safe and purposeful advertising.

+ Solution

​SPONGEBOB 25 WORLDWIDE CAMPAIGN

Dance Like a Sponge

Celebrate all the things that make you special and dance it out with your favorite Bikini Bottom friends!

​82% Completion Rate

^Campaign duration data.

* Impact

Consistent outperformance of Nickelodeon IP video goals demonstrate sustained audience growth 6.3% YOY and effective content strategy.

> Series

> Features