/ Problem

Dr. Seuss needed to bridge the literacy learning gap between classic classroom reading and the modern active, screen-based play.

Custom movement-based videos turn iconic Dr. Seuss stories kids hear into physical experiences they can immerse themselves in.

+ Solution

​EARTH DAY CAMPAIGN

Loosen Up with the Lorax​

Let the Lorax help calm your mind, settle your body, and teach you how to sign with American Sign Language.

\

^Launch Week 1 data, compared to previous Dr. Seuss custom videos

* Impact

Substantial increase of organic audience reach through strategic social placements and leveraging significant calendar moments.

> Related Work